Using Reviews to Boost Sales
Reviews have become an integral part of online marketing tools.Presently, potential customers check the credibility of items and services before making purchases. Potential buyers do the product verification by looking at what other consumers have to say about the product. Most people are familiar with Google reviews, though there are several other reviews. customers tend to believe what other customers have to say that what the business has to say about itself. Whatever the company says about itself and its products or services is considered marketing that can only be confirmed by an outsider’s testimonial. Testimonials and a company’s rankings are determinants of the actions that a potential customer may take. Business enterprises should take advantage of this knowledge to win more customers. Reviews that portray the business as reliable and experts in their field are likely to win the business more buyers.
Websites settings and configurations allows business to control what they want to be visible on the website. This is however, not possible when using reviews from Google and Yelp but Google reviews can be displayed through other means other than websites such as yelp and Amazon. Negative reviews are not entirely bad, they can be used as constructively to improve customer experience. Responding to negative feedback in a manner that shows concern can help negate the effect of the review. It is good business practice to commend clients that give you good reviews.
The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. Customers’ feedback can be make a good eye catching summary that will keep a view on your website long enough to get all the details. Positive reviews from established and renowned companies improve a company’s image. Some small enterprises like Go-Forth Pest Control in Wilmington,NCare already making sales with this trick.
Using Google reviews is cheap because it can be used without purchase of plug-ins, unless one wishes so. For most applications, there are options that make it unnecessary to buy a plug-in. Google places reviews is a plug in that can be used with WordPress. It can feature up to three reviews at one time. To suit the theme and website design, the review panel can be modified from the configuration settings.
Yelp is also a famous review site.Reviews from Yelp are credible since it has a filter that only allows reviews from customers. When using Websites developed by wordpress then one need not buy an additional plug-in feature for Yelp. Reviews from facebook can also be used on a company’s website.
Beyond the three review tools covered by this article, there exist others. The three review types are website friendly because they can be used with features readily available within website settings without having to purchase additional features.